If Callaway were to sell Ben Hogan Golf to a “golfing philanthropist” (ie. some apparently foollish billionaire looking to become a millionaire ) - what would you advise to set about re-establishing the brand?
Why does the brand inspire the real loyalty in a few whilst TM seems to inspire a synthetic loyalty in so many? (Just seen that Burner 2.0 on youtube!!) youtube.com/watch?v=-RBh46Bm … r_embedded
Would it require a massive change in society’s values to make this even possible?
Which of the current crop of players whould you want on staff?
What marketing style would you go for to re-introduce the brand …maybe “Daddy, why were you never good enough to play Hogan irons?” (see vandaprints.com/image.php?id=67680)
Do young players even know about Hogan?
The shaft is a key factor in club performance and the Apex shaft was a key factor in BH success IMO…should new BH Golf team up with the most innovative shaft makers for an exclusive deal?
Hogan used innovation in his design - would the new company just be a manufacturer of the old pieces…remember how Callaway started…making replica museum pieces (wooden putters if I remember correctly)… or would it innovate?
Would it be important to forge in the US? Or in the best forging house in the world (ie.wherever)? (remember this mythical billiionaire is not wanting to lose money - he needs to sell globally - so cost of production is an issue)
Would you consider a cavity back blade in the starting line up ?- ie. a muscleback with most of the muscle removed
Would you consider a soft cast metal blade/muscleback rather than forged if it significantly improved profit and were undetectable to the best golfers in the world?
Which names would you resurrect? “Apex”…maybe just a single line of irons …no Apex 2.0, 3.0… change the design every 2 -3 years maybe…but the Apex name stays the same…the apex is always the apex after all…the purest form of their blade…it should be a challenge to the golfer to develop a game that can benefit from precision tools…
maybe have a constant design “Precision” or “Personal” which would be exact replicas of originals…for the history buffs…
maybe “powerthrust” (with numbers for each generation to reflect the more technical and innovative side of the company - the PTIII already establishes the precedent) for the younger market??
Probably agree that BH5 would not be in the running…or directors …or producers…
Well - enough dreaming for now…any thoughts??
PS assume that this is a stand alone company - not owned by a monster corp like Callaway or Spalding…always have to fight the idea that the Hogan line is just a stamped Spalding…see… mygolfspy.com/1999-hogan-apex-blades/