My theory (be gentle…I’m not an economist) is that the game of golf we have now reflects the economic state of the world today and over the last 20 years…as wonderful as it would be to turn back the clock to a persimmon tour era…Just because it is the right thing to do (we probably all agree on that if you read this forum)… but it will only happen when it is the only economically viable thing to happen…
it won’t happen unless the economy makes that kind of change mandatory…to a world where wooden woods mean profit…and courses need to be shorter (6600 to 7000 max) because the cost of keeping 8000 yards manicured requires too high a mower fuel price…
is that economic environment about to occur??
The game of golf had a wonderful golden era from mid 1930s to early 1990s - steel shafts, low MOI irons (blade/musclebacks) and persimmon - mass production of clubs and balls allowed consistent products to be produced to a high quality (better than the old hickory stuff) and the global economy/education policies meant that the skills required to produce these goods, as well as the money required to purchase them, were in the countries that played the game. Producers of golf equipment were local to the people using the gear…Equipment was relatively expensive but it was built to last, there were repair and restoration services locally to prolong the lifespan of your equipment…and money for golf equipment had to be earned and not borrowed…credit cost in the old days!
In the mid 90’s we came out of recession and saw the economy rise due to increasing global commerce…
…production of many things (including golf clubs) moved to asia…1999 Hogans were forged in Asia I think…
… cheaper money due to lower interest rates increased the money supply…allowed people to buy new equipment on a regular basis …“new” replaced repair or restore…
… companies like Taylor-Made create 2-3 new drivers each year…each ‘better’ than the previous one… people actually bought each as it was launched to a great fanfare by magazines which are dependent on advertising for their profits … I say “bought” but they just stuck it on a credit card…and manufacturers’ profits increased as the chinese factories maintained very low operating costs…
SO the real question is …What economic changes need to happen to make the golf industry decide that it is better to use a natural and/or recyclable material like Persimmon rather than titanium? Balata “grows” on trees but Surlyn comes from petrochemical industry??? … when will it be more economically sensible to re-whip/revarnish your persimmon rather than try out a freshly imported rocket-ballZier driver…restoration requires that the job is done locally to keep it cost effective…providing local employment (vital at a time with such high youth unemployment)… whereas new versions of last years Ping G35 (whatever) require factories in China…
Increasing freight costs…increasing credit expense… increasing cost of living in China…weakening dollar/pound stirling/euro … stronger RMB (Yuan)…increasing cost of fuel for mowers…increasing cost of titanium… could all be great for the game…
Any thoughts? If these ideas are correct - how might one predict the golf industry would respond to: weaker dollar…more expensive imports…etc??
I haven’t giiven up on the idea of the Hogan brand relaunch (golf rather than the current clothes line)… but am waiting for the right economic environment